Winery roots. Technical expertise.

I've spent my whole life in the wine business and my whole career building software. My family has owned L'Ecole No 41 for three generations, and I serve as its CTO. I also co-founded Harvust, an agricultural software platform now used by dozens of vineyard management companies and wineries across the U.S. Before that, I earned an MBA from MIT Sloan.

So I know both sides: what a winery needs from its technology, and how to build it.

Vinformance is how I bring that to your winery. I work directly with your team, embedded like one of your own, to audit what you have, find what's holding you back, and fix it. Sometimes that means choosing and connecting the right off-the-shelf tools. Sometimes it means building something custom. Across your website, sales, wine club, marketing and data, the goal is the same: technology that works the way your winery actually runs.